Advertising is central to the media landscape, and to daily life. As advertisers and audiences migrate to the Internet, mobile phones, and other digital platforms, businesses are harnessing new technologies to reimagine and redesign what advertising is, and how it works. Computing power takes center stage as ads are automatically tailored to match the surrounding content, and individual users are tracked and targeted for a new level of personalized marketing. Advertisers and publishers have new information and new options, while individual users enjoy new benefits and face new risks. How do the new technologies and new business models of advertising work, and how should they change the way we understand media? What do these developments mean for the online privacy debate, and for the special case of youth-oriented media? How do the new advertisements change our self-perceptions and our social behavior online? And how should regulators react? This conference will convene an unusual constellation of business leaders, scholars, activists, and regulators to explore these issues.
Venable attorney Julia Kernochan Tama will present the "Online Advertising and Privacy" portion of this program.
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