On February 27 the IAB Board of Directors approved the first-ever IAB Member Code of Conduct. This Code of Conduct incorporates the Self-Regulatory Principles for Online Behavioral Advertising, and makes adherence to the Principles a condition of membership in the IAB.
This April 13 webinar will present more information on what your company needs to do to come into compliance with the Principles, what kind of monitoring and enforcement programs are in place, and what you should be looking for as you evaluate your company’s role in online behavioral advertising. Come prepared with questions, as there will be ample time for Q&A.
Alison Pepper, Director of Public Policy, IAB
Michael Signorelli, Venable LLP
Registration and more information is available on the IAB website.