June 16, 2011 - 2:00 PM - 3:30 PM EST

"Fallacies of One Size Fits All Marketing: What You Need to Know about Marketing to Diverse Audiences" for Association TRENDS

This event has already occurred.

Former Venable associate Mikhia E. Hawkins originally presented on this panel.


In this 90 minute webinar, advertising and marketing legal professionals guide you through the do's and don'ts of demographic targeting.

In this highly focused webinar our professionals will answer vital questions including:

  • What are the biggest misconceptions raised when approaching targeted audiences?
  • What are the top mistakes that association marketers make in targeted ads?
  • How can an association effectively target a membership (or meetings, events, other) campaign to a segmented group without being offensive?
  • What are the basic legal issues associated with marketing campaigns?
  • What are the legal pitfalls that snare marketers running targeted campaigns?
  • What are the primary differences between Web-based marketing strategies and those run in print?

Presenters:
Laura Sonderup, Hispanidad
Mikhia E. Hawkins, Venable

Register online at www.associationtrends.com/store; by phone at 1-888-265-0600; or by email to lgreen@columbiabooks.com