June 15, 2011 - 8:50 AM - 9:40 AM PT

"Opportunities and Pitfalls in Direct Response Marketing" at CalCPA Entertainment Industry Conference

This event has already occurred.
Fairmont Miramar Hotel
Santa Monica, CA

Bob Bolger and Ed Glynn delivered this presentation along with Stephanie Blackman, General Counsel and Senior Vice President of Business Affairs for Guthy|Renker.

The presentation covered a wide range of topics related to direct response marketing including licensee and licensor rights and responsibilities, IP protection, restrictive covenants, and audit rights.  The discussion also addressed the differences between spokespersons and endorsers/testimonialists.

For more information, click here.