June 08, 2011 - 11:00 AM - 11:50 AM ET

"The Industry That Knew Too Much: Building Trust with Consumers in the Digital Realm" at Internet Week New York

This event has already occurred.
Metropolitan Pavilion
HQ Content Stage
125 W. 18th Street
New York, NY 10011

As consumers conduct more of their lives in the digital realm, the more we know about them. Their habits, preferences and even whereabouts. That information is valuable – giving us the data we need to target consumers with relevant – maybe even welcome – messages. That information is also fungible – in market that currently has few rules. All this has consumers (and advertisers) and publishers wondering who to trust. So the question is, how do you build trust with customers yet target in a meaningful way? Who owns consumer data? And who sets the limits on how we use, share it or sell it?

Registration and more information is available here.