August 24, 2011

"Compliance Guidance for Networks and Exchanges" for the Interactive Advertising Bureau (IAB)

This event has already occurred.

Earlier this year, the Interactive Advertising Bureau (IAB) Board of Directors approved the first-ever IAB Member Code of Conduct. This Code of Conduct incorporates the Self-Regulatory Principles for Online Behavioral Advertising, and makes adherence to the Principles a condition of membership in the IAB.

On August 24th, webinar particpants learned more information on what networks and exchanges need to do to come into compliance with the Principles, what kind of monitoring and enforcement programs are in place, and what to look for when evaluating a company’s role in online behavioral advertising.