January 24, 2012 - 9:00 AM ET

"Battle of the Brands: Resolving Disputes Involving Competitors’ Comparative Claims" at the ACI Advertising Law Conference

This event has already occurred.
Millenium UN Plaza
New York, NY

At American Conference Institute's 25th National Advanced Forum on Advertising Law, Roger Colaizzi will participate in the panel, "Battle of the Brands: Resolving Disputes Involving Competitors’ Comparative Claims." Topics include:

  • Analyzing the tactics companies have use to confront competitor claims that are potentially false or misleading
  • Preparing for the FTC’s increasing focus on burden of proof ◦ who needs to establish causation?
  • Analyzing the rise in aggressive campaigns and comparative claims
  • How far can comparative ads go in tightly regulated industries?
     - dietary supplements
     - feminine hygiene products
  • Deciding your course of action when you believe a competitor’s claim cannot be substantiated
     - NAD proceedings
     - litigation under the Lanham Act
  • Working with the networks to remove false or misleading television campaigns
  • Determining when a referral to federal or state regulators will give you a desired outcome
  • Developing internal substantiation standards for often-scrutinized advertising techniques

Visit ACI's website for registration and more information.