January 26, 2012

"Effectively Using New Promotional Techniques on Social Media and Mobile Applications Without Violating the Law," Legal Risks in Emerging Technologies Conference, hosted by Marcus Evans

This event has already occurred.
Sheraton Suites
Alexandria, VA

During this session, Venable partner Melissa Landau Steinman will be provide valuable insights on:

  • Offering Groupon and daily deal promotions to consumers while complying with the gift card and abandoned property laws;
  • The dos and don’ts of designing and implementing loyalty programs and websites, and how to encourage bloggers without encouraging violations of the law;
  • Running successful user-generated content promotions;
  • The ins and outs of reverse auctions and other cutting-edge promotional techniques;
  • Avoiding privacy violations when promoting your product on social media and mobile technologies.

Click here for registration and more information.