During this session, Venable partner Melissa Landau Steinman will be provide valuable insights on:
- Offering Groupon and daily deal promotions to consumers while complying with the gift card and abandoned property laws;
- The dos and don’ts of designing and implementing loyalty programs and websites, and how to encourage bloggers without encouraging violations of the law;
- Running successful user-generated content promotions;
- The ins and outs of reverse auctions and other cutting-edge promotional techniques;
- Avoiding privacy violations when promoting your product on social media and mobile technologies.
Click here for registration and more information.