March 19, 2012 - 12:00 PM - 12:30 PM EST

"POM and Its Progeny – Examining Developing Caselaw Addressing Evolving FTC Requirements for Health-Related Claims," American Conference Institute’s Food & Beverage Marketing & Advertising Conference

This event has already occurred.
The Westin
Washington, DC

Todd Harrison, Chair of Venable’s FDA Practice and Co-Chair of the Dietary Supplements, Cosmetics and Functional Foods Group will present on POM and Its Progeny – Examining Developing Caselaw Addressing Evolving FTC Requirements for Health-Related Claims:

  • Overview of recent cases – POM Wonderful LLC vs. The Federal Trade Commission, In the Matter of POM Wonderful LLC, Petition For Rulemaking By The Alliance For Natural Health US
  • Addressing the constitutionality of recent FTC consent orders assessing the approach to the substantiation standard for health-related claims
  • Dissecting the "FDA Prior Restraint" and the "FTC Two Clinical Trial" requirements
  • Discussing the First Amendment defense – how and when it can be eff ective – when is a claim truthful and not misleading?

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