May 16, 2012 - 1:45 PM - 2:45 PM PT

"Selling the Greater Good" at Response Expo 2012

This event has already occurred.
Hilton San Diego Bayfront
San Diego, CA

Cause marketing and commercial co-ventures that drive marketers' sales and grow charities' bottom lines are increasingly popular marketing tactics. Learn the best practices, and potential pitfalls, of these partnerships, as well as best practices for identifying and negotiating with a charitable partner.

Click here for more information about Response Expo.