Jonathan Pompan will moderate the following session:
As lead generation continues to face challenges brought on by shifting market conditions and government regulation, old and new ways for combining online and telephone are being used to generate more demand. Some would argue that this allows for more transparency. Others would argue that this can result in a loss of consumer focus in pursuit of revenue. The telephone is an undeniably powerful tool, yet it comes with its own set of issues. Hear from leading advertisers about what's changed, what hasn't, and ways to avoid pitfalls.
Please visit the LeadsCon site for more information and registration.