New York, NY
Marcella Ballard will present a panel entitled: "Creative Inspiration or Counterfeit: The Importance of IP Protection in the Fashion Industry" on September 20 at 12:00 p.m.
Topic areas will include:
- The impact of recent case law on brands
- Where do you draw the line between counterfeit and creative inspiration
- Effective ways and methods to protect against counterfeiting: Highlighting design features that can be protected
- Overview of proposed legislation to protect fashion designers
Justin Pierce, along with other industry professionals, will speak on a panel entitled: "Developing and Implementing a Cost- Effective Brand Protection Strategy" on September 21 at 1:45 p.m.
Topic areas will include:
- Best practices and effective techniques to facilitate a holistic and multifaceted strategy to protect your brand and revenue streams
- How to deliver an effective anti-counterfeiting program when facing cost restraints
- Proven brand protection techniques and strategies
- Measuring the ROI: tools to assist in the measurement and analysis of your legal spend
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