October 10, 2012 - 12:00 PM - 1:30 PM EST

"Blogging Without Logging FTC Lawsuits," Benjamin N. Cardozo School of Law, Intellectual Property and Information Law Program

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Benjamin N. Cardozo School of Law
Room Location: Jacob Burns Moot Court Room
55 Fifth Avenue, Suite 1052
New York, NY 10003

Len Gordon will present "Blogging Without Logging FTC Lawsuits" for the Benjamin N. Cardozo School of Law, Intellectual Property and Information Law Program on October 10, 2012.

The objective of the panel is to discuss how to address and manage compliance issues while taking into account the sometimes competing and/or disparate interests of:

The FTC: the government's perspective and its objectives in protecting consumers in the social media sphere

Big Fuel/Brand: providing perspective about brand's objectives on brand promotion via social media - how to engage audience via influencers, how to determine which "influencers" actually have influence and how to avoid potential legal liability in the process

Blogger: perspective on maintaining credibility and influence, while at the same time commoditizing that influence, and, perhaps reluctantly, taking steps to avoid legal liability

CMP.LY: providing technological tools to ensure compliance, while permitting each of the potentially diverging perspectives/objectives to be met, including providing analytic tools to not only measure compliance, but also ROI in social campaigns.

To learn more about the Cardozo School of Law, Intellectual Property and Information Law Program, please click here.