October 01, 2012 - ET

"Claim Substantiation: Supporting 'Natural' Claims" at the National Advertising Division Annual Conference

This event has already occurred.
Ritz Carlton Battery Park
New York City, NY

This session offers a look at the controversies surrounding the use of the term “natural” in advertising and marketing, and how different industries (such as cosmetics and food) approach the issue. What is the role of self-regulation in the absence of regulation or industry consensus?

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