February 11, 2013 - 3:00 PM - 4:30 PM EST

"Social Media Marketing Series #5: Sweepstakes, Contests and UGC Promotions" presented by the ABA Antitrust Section, Private Advertising Litigation, Media & Technology, and Consumer Protection Committees

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Webinar

Facebook, Twitter and YouTube continue to be all the rage in online media, with new platforms like Pinterest and Tumblr nipping at their heels as the “next big thing” in social media marketing. Understanding how the federal, state and even international laws regulating sweepstakes and contests apply in the context of these new technologies—and how the rules adopted by the individual platforms will apply to the cutting-edge promotions proposed by innovative marketing departments—is crucial to ensuring their success. Join us for an informative discussion of how these promotions may be regulated, including strategies for creating legally compliant promotions that will meet the exacting standards of both the judicial courts and the court of public opinion.

Venable partner Melissa Landau Steinman will join a distinguished panel to discuss how social media marketing promotions may be regulated and to share strategies for creating legally compliant promotions that will meet the exacting standards of both the judicial courts and the court of public opinion.

This webinar is free and open to all. Click here to learn more and to register.