As mobile usage explodes, the DAA will be extending its successful Principles program to the mobile environment. At the summit, panelists discussed how the DAA program is adapting to the unique technological environment of the mobile Web. In particular, they discussed how the DAA can bring more ubiquitous transparency and choice to the collection of cross-application data, location information, and personal directory data.
Kevin Trilli, VP Product, TRUSTe
Mark Connon, EVP Corporate & Business Development, Nexage
Ho Shin, General Counsel, Millennial Media
Mike Signorelli, Venable LLP, Counsel to the DAA