June 05, 2013

"The State of Mobile in the DAA Program: Key Challenges for Cross-Industry Self-Regulation" at the First Annual DAA Summit

This event has already occurred.

On June 5, 2013, technologists, economists and policy leaders convened to discuss the Digital Advertising Alliance program and the future of ad-supported content.

Technology and policy leaders from around the world today gathered to discuss the role of effective self-regulation in ensuring the future of advertising-supported Internet content. The first Digital Advertising Alliance (DAA) summit addressed the continuing evolution of the DAA program and its role in enhancing transparency and consumer privacy choice online.

Julia Tama and Michael Signorelli, counsel to the DAA, presented the forthcoming DAA's guidance for data collection and use practices occurring in mobile devices.