October 03, 2013 - PT

"Digital Advertising Alliance (DAA) Update," Association of National Advertisers' Masters of Marketing Conference

This event has already occurred.
Phoenix, AZ
On October 3, 2013, Stu Ingis briefed the board of directors of the Association of National Advertisers (ANA) on the legislative and regulatory developments at the ANA's Masters of Marketing Conference.  At this briefing, Mr. Ingis discussed developments involving the Digital Advertising Alliance (DAA) including the DAA's recent release of a guidance document for mobile environments.
Founded in 1910, the ANA leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes more than 500 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.