February 28, 2014 - 11:00 AM EST

"Insurance Advertising Compliance: A Practical Guide to Ensuring Effective, Successful and Compliant Advertising" at ACI's 8th Annual Insurance Regulation Summit

This event has already occurred.
The Carlton Hotel
New York, NY

Leonard L. Gordon will present “Insurance Advertising Compliance: A Practical Guide to Ensuring Effective, Successful and Compliant Advertising” at ACI’s 8th Annual Insurance Regulation Summit.

Attendees will learn:

  • What insurers need to know about the proper use of testimonials, statistics, reproductions, opinions, absolutes, and superlatives


  • How to establish and maintain a system of control over the content, form, and method of dissemination of advertisements


  • Varying standards applicable to the advertisement of different insurance products and services


  • Legal and regulatory risks based on the practices of some independent marketing organizations in producing marketing materials


  • Best practices for ensuring effective and successful advertising while avoiding the common pitfalls of unfair trade practices

For information and registration, click here.