Monday, May 19, 2014
"Federal Tax Update"
This session will discuss recent federal regulatory, judicial and legislative developments in the tax laws affecting media industries, including valuation issues in like-kind exchanges and “sidecar” arrangements.
Stephanie Loughlin, Partner, Venable LLP
Tuesday, May 20, 2014
"Gift Cards, Coupons and Loyalty Programs"
Gift cards, ecards, Groupons and coupons are increasingly popular as a way to get customer in the door—whether that door is physical or virtual. The area is heavily regulated under both federal and state law, and closely watched by an active consumer class action bar. Marketers offering gift cards, coupons and loyalty programs must stay up-to-date on the complex web of consumer protection statutes and regulations, abandoned property laws, banking and tax laws, and privacy provisions that regulate the use of such cards. This session will cover the landscape and the newest developments in this complex and specialized area.
"Advertising and Marketing on Social Media: Staying Ahead of the Curve"
Facebook, Twitter and YouTube continue to be all the rage in online media, with new platforms like Instagram, Pinterest and Tumblr nipping at their heels as the “next big thing” in social media marketing and e-commerce. Understanding how existing federal, state and even international laws apply in the context of these new technologies—and how the rules adopted by the individual platforms apply to the cutting-edge advertising and promotional campaigns proposed by innovative marketing departments—is crucial to ensuring their success. Join us for an informative discussion of how marketing on social media is regulated, including:
- Strategies for making disclosures that will meet the FTC’s standards for “clear and conspicuous” under its “Dot.com Disclosures” guidance, released last year;
- Tips for soliciting user generated content on social media, and avoiding Intellectual property issues;
- How to run a sweepstakes or contest on social media that complies with federal and state law AND the social media platforms’ rules;
- Rules and requirements for third party blogger disclosures under the FTC’s endorsements and testimonials rules;
- Privacy concerns when marketing using social media.
Melissa Steinman, Partner, Venable LLP
Po Yi, Partner, Venable LLP
Click to register for the Media Financial Management Annual Conference 2014.