August 14, 2014 - 2:00 PM - 3:00 PM EST

“Cross-Screen Advertising…Privacy Compliance and Post-Cookie Technology for Digital Marketers” Webinar for the Direct Marketing Association

This event has already occurred.
Webinar

Michael Signorelli joined a webinar hosted by the Direct Marketing Association to discuss the shifting landscape of online and cross-screen advertising, as well as the self-regulatory principles that every responsible marketer needs to follow.  Michael joined a panel including representatives of the Digital Advertising Alliance, Direct Marketing Association, and Council of Better Business Bureaus.

Takeaways

  • Provide an overview of shifts taking place in the digital advertising marketplace
  • Outline challenges posed by HTTP cookies for digital advertising attribution and reporting
  • Share tools that are currently being explored – i.e., statistical IDs
  • Review key privacy considerations for operating in environments where HTTP cookies are only part of the solution

Please click here for more information.