March 31 - April 02, 2015


This event has already occurred.
Moscone Center South
747 Howard Street (corner of Third & Howard Streets)
San Francisco, CA 94103

ETA TRANSACT 15 is an annual trade show that will bring together 4000+ payments professionals from across the global payments and technology industries. TRANSACT is powered by ETA, the global trade association of payments technology and its more than 500 member companies.

Connect with the Venable team on the TRANSACT exhibit show floor at booth #1526.

Also, be sure to join Venable’s team for 3 days of informative discussions within the Politics and Policy Educational Track taking place in Room 302, Esplanade Level of Moscone Center South from Tuesday, March 31 – Thursday, April 2, 2015.

Politics and Policy Educational Track – sponsored by Venable LLP

Tuesday, March 31, 2015

Room 302, Esplanade Level, Moscone Center South

9:00 am – 10:00 am

Engaged on All Sides: a 360-Degree View of Operation Choke Point


Over the past several years, federal and state enforcement officials have shifted focus away from targeting individual fraudulent marketers to targeting the types of businesses that supply essential services, such as access to the banking system, to so-called "high risk" merchants. The Department of Justice’s (DOJ) Operation Choke Point (OCP) is the prime example of this new enforcement philosophy. Through OCP, DOJ has sought to cut off certain merchants’ access to the banking system by targeting more than 50 banks and payment processing firms with subpoenas, investigations and enforcement actions. This session will educate payments leaders on the status of OCP and other related enforcement efforts from the regulatory/enforcement, legislative, corporate and government perspectives.



10:15 am – 11:15 am

Merchants Matter: Using ETA's Risk Management Guidelines to Grow Your Business


  • Deana Rich, President, Deana Rich Consulting, Inc.


  • Kevin Jones, President & CEO, Anovia Payments
  • David Leppek, President, Transaction Services
  • Anthony Bonventre, Chief Credit Officer / SVP Risk, Priority Payment Systems

In March 2014, ETA Member Companies developed a comprehensive set of guidelines to provide tools for the underwriting and risk management of merchants and independent sales organizations (ISOs). ETA's Guidelines on Merchant and ISO Underwriting and Risk Monitoring reflect the tremendous work already being done by many ETA members to develop and implement vital and effective tools to mitigate merchant risk. The Guidelines are not designed to serve as a substitute for any rules or requirements established under U.S. law, the card networks, acquiring banks, or other bodies that govern the activities of ETA member companies that utilize this document. Rather, the Guidelines are intended to serve as benchmarks for underwriting and risk management, and remain nimble enough for companies to utilize and implement based on the size/structure of the organization. This presentation will provide an opportunity to hear from ISO's of different sizes who have used the Guidelines to implement changes in their current approach to risk and operations, and how it has served to validate and verify the work they were already doing as part of their underwriting and risk management efforts. From this you will learn how to use the guidelines in your shop!



11:30 am – 12:30 pm

High Risk: What it is, How to Handle it, and What the Label Really Means


  • Heather Petersen, CEO, National
    Merchants Association


  • Jacob Bennett, Vice President of Risk and Underwriting, National Merchants Association
  • Dylan Gaines, VP National Business Development, UMS Banking
  • William Sutton, CPP, Vice President of Sales, First Merchant Card Services LLC

Join us for this enlightening presentation that will provide insight on high risk processing, obtaining and maintaining accounts, and handling the complications that may arise when working with these types of merchants. Learn how to manage high risk merchants efficiently, from the moment they inquire about an account, to after they begin processing. You will walk away from this presentation with a better understanding of what high risk is, how to handle the risk, and how the label "high risk" doesn't always indicate a problematic merchant.



1:45 pm – 2:45 pm

Counteracting Increased Regulatory and Litigation Risk through Best Practices and Implementation of ETA Guidelines


  • Edward A. Marshall, JD, Partner, Arnall Golden Gregory LLP


  • James C. Huber, Attorney, Global Legal Resources, LLP
  • Joseph Kirkpatrick, CGEIT, CISA, CRISC, QSA, Managing Partner, Kirkpatrick Price
  • Michael Thurman, Regulatory Defense Attorney, Founder, Thurman Legal

Regulatory pressure on the payments industry is not new. But it has been increasing markedly in recent years. With the Federal Trade Commission, the Consumer Financial Protection Bureau, and states attorney general applying increased scrutiny to processors and ISOs, attorneys and industry consultants are developing a better picture of what is likely to trigger an investigation and what alleged "red flags" regulators seize upon as indicators of culpability. In this presentation, we will discuss how implementation of best practices and the ETA's Guidelines on Merchant and ISO Underwriting and Risk Monitoring can mitigate fraud and reduce ISO/processor risk.



3:00 pm – 4:00 pm

Venable Politics and Policy Track Session



Wednesday, April 1, 2015
Room 302, Esplanade Level, Moscone Center South

10:30 am – 11:30 am

Washington DC from the Inside


  • Scott Talbott, SVP of Government Affairs, Electronic Transactions Association


  • Isaac Boltansky, Senior Vice President, Policy Analyst, Compass Point Research & Trading
  • Jaret Seiberg, Managing Director, Guggenheim Securities

Two D.C. insiders will walk the audience thru the political landscape in Washington, DC and the outlook for the payments industry. Jaret Seiberg of Guggenheim Partners and Isaac Boltansky are expert DC players, known for their unique mix of political acumen and business sense. Participants will gain an understanding of how policymakers in Washington – from the CFPB to Congress - are thinking about the payments industry, the outlook for the rest of the year, and what the 2016 elections look like now.



1:30 pm – 2:30 pm

The Buck Stops (W)here: C-Suite Responsibilities for Managing Cyber and Data Security Risk


Cyber-attacks are more frequent, complex, and creative than ever before, and as recent news coverage shows, successful attacks and data breaches can impact companies on a massive scale. As companies adapt to this "new normal," corporate executives and boards of directors are being called upon to manage enterprise-wide privacy, data, and cyber security risk. The electronic payments industry, handling consumers' personal information and payment card data millions times a day, is at the forefront of deploying cutting edge information security technology. This panel presents key considerations in establishing an effective data protection and cybersecurity team and program across the enterprise. Panelists will provide concrete steps to reduce both the risk of a breach and potential legal exposure to companies, executives, and boards after a breach. The panel will also cover federal and state data security legislative and regulatory developments.



2:45 pm – 3:45 pm

CFPB: An Insider's View


  • Allyson B. Baker, Partner, Venable LLP

This panel will provide insight into the Consumer Financial Protection Bureau's thinking on the payments space. Using real-time examples, participants will gain an understanding of the CFPB's agenda and mindset for future regulation of our industry. Participants will be able to evaluate the regulatory overhang and understand which business practices the CFPB is focusing on.

Thursday, April 2, 2015
Room 302, Esplanade Level, Moscone Center South

11:00 am – 12:00 pm

Anti-Money Laundering, Compliance and Government Enforcement in the Digital Payments Age


  • Kashmir Hill


  • Kathryn Haun, Assistant U.S. Attorney, United States Department of Justice
  • Carol Van Kleef
  • Stephanie Broker
  • Alden Pelker

There is great innovation taking place in the financial services realm, and nowhere is this more apparent than in the digital currency and mobile payments arena. Yet the ease and access of digital currency also presents significant challenges – both for businesses and for law enforcement. How can technology and businesses manage risk and prevent those with criminal purpose from using their platforms? What anti-money laundering measures are necessary and can they even stop the seemingly unstoppable? The pace of regulation and enforcement actions relating to digital currency is on the rise, but what enforcement actions are we likely to see in this arena going forward? This panel of experts tackles these critical issues.

Please click to register for this conference.

Venable attorneys attending the conference include: Jeffrey D. Knowles, Allyson B. Baker, Ellen Traupman Berge, Andrew E. Bigart, Leonard L. Gordon, William R. Nordwind, Andrew J. Olmem, Ari Rothman, Julia Kernochan Tama, and D.E. Wilson, Jr.