Engaging with consumers is the name of the game, not advertising that interrupts or interferes with interesting content. As advertisers try to create custom content or "native advertising," as well as engage with customers via social media, do consumers understand when advertisers influence the message?
Chair and Moderator:
Amy Ralph Mudge, Venable LLP
Laura BRETT, Staff Attorney, National Advertising Division
Richard CLELAND, Assistant Director, Advertising Practices, FTC Bureau of Consumer Protection, Federal Trade Commission
Brian G. MURPHY, Frankfurt Kurnit Klein & Selz
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