The National Press Club
529 14th St. NW, 13th Floor
Washington, DC 20045
Engaging with consumers is the name of the game, not advertising that interrupts or interferes with interesting content. As advertisers try to create custom content or "native advertising," as well as engage with customers via social media, do consumers understand when advertisers influence the message?
Chair and Moderator:
Amy Ralph Mudge, Venable LLP
Speakers:
Laura BRETT, Staff Attorney, National Advertising Division
Richard CLELAND, Assistant Director, Advertising Practices, FTC Bureau of Consumer Protection, Federal Trade Commission
Brian G. MURPHY, Frankfurt Kurnit Klein & Selz
Please visit the American Bar Association website for more information.