May 21, 2015 - ET

"AppChoices: Getting Advertisers Mobile with Consumer Privacy" for the 4A's

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Michael A. Signorelli joined a panel of representatives from the Digital Advertising Alliance ("DAA"), the 4A's, and their member companies for a webinar discussing the AppChoices program, which was launched by the DAA earlier this year. Mr. Signorelli summed up how AppChoices offers advertisers consumer-friendly, cost-effective tools that help them address potential consumer privacy concerns associated with the evolving mobile media environment and meet government privacy and data security requirements.