New York, New York
With mobile commanding a greater share of digital and data-driven budgets – and collection and use of location & personal directory information, cross-app usage, and mobile Web data playing a more profound role in personalization and engagement – understanding the right and responsible way to handle such data is an absolute imperative. Hear directly from DAA’s accountability partners on their plans for September 1 enforcement of DAA’s Mobile Guidance, and learn other information essential to first and third parties on compliance with all of the DAA Principles.
Introduction:
Lou Mastria, Executive Director, Digital Advertising Alliance
Moderator:
Michael Signorelli, Partner, Venable LLP & Counsel, Digital Advertising Alliance
Panelists:
Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, Inc.
Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute, and Vice President, Government Affairs, Direct Marketing Association