June 02, 2015 - 11:05 AM EST

"The Accountability Factor: Enforcement of DAA Mobile Guidance Takes Effect" at the Digital Advertising Alliance Summit 2015

This event has already occurred.
636 11th Avenue (between W 46th & 47th)
New York, New York

With mobile commanding a greater share of digital and data-driven budgets – and collection and use of location & personal directory information, cross-app usage, and mobile Web data playing a more profound role in personalization and engagement – understanding the right and responsible way to handle such data is an absolute imperative. Hear directly from DAA’s accountability partners on their plans for September 1 enforcement of DAA’s Mobile Guidance, and learn other information essential to first and third parties on compliance with all of the DAA Principles.

Introduction:
Lou Mastria, Executive Director, Digital Advertising Alliance

Moderator:
Michael Signorelli, Partner, Venable LLP & Counsel, Digital Advertising Alliance

Panelists:
Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, Inc.

Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute, and Vice President, Government Affairs, Direct Marketing Association