June 02, 2015 - 11:05 AM ET

"The Accountability Factor: Enforcement of DAA Mobile Guidance Takes Effect" at the Digital Advertising Alliance Summit 2015

This event has already occurred.
636 11th Avenue (between W 46th & 47th)
New York, New York

With mobile commanding a greater share of digital and data-driven budgets – and collection and use of location & personal directory information, cross-app usage, and mobile Web data playing a more profound role in personalization and engagement – understanding the right and responsible way to handle such data is an absolute imperative. Hear directly from DAA’s accountability partners on their plans for September 1 enforcement of DAA’s Mobile Guidance, and learn other information essential to first and third parties on compliance with all of the DAA Principles.

Lou Mastria, Executive Director, Digital Advertising Alliance

Michael Signorelli, Partner, Venable LLP & Counsel, Digital Advertising Alliance

Genie Barton, Vice President and Director, Online Interest-Based Advertising Accountability Program & Mobile Marketing Initiatives, Council of Better Business Bureaus, Inc.

Rachel Nyswander Thomas, Executive Director, Data-Driven Marketing Institute, and Vice President, Government Affairs, Direct Marketing Association