Melissa Landau Steinman presented a webinar on the ever-evolving laws and regulations governing prize promotions, including sweepstakes, contests, user generated content and other similar promotions on social media and mobile platforms from 1:00 p.m. to 2:30 p.m. on Wednesday, August 17, 2015. As consumers shift more of their time and attention from traditional forms of media to social and mobile media, marketers are devoting more resources to reaching eyes and ears through new media. This live webinar provided an in-depth review of the legal issues relating to conducting a prize promotion through social and/or mobile media.
Please visit the Lorman event page for more information.