Government enforcement and regulation by the Consumer Financial Protection Bureau, Federal Trade Commission (FTC) and state Attorneys General is on the rise. Self-regulation by the industry may make it easier for buyers and sellers of inquiry based advertising to do business. This session will explore ways to develop a self-regulatory structure that works across sectors and, for buyers and sellers of leads of all sizes, and takes into account the evolving legal and regulatory landscape.
- Learn the latest on policy and enforcement efforts directly from FTC staff
- Discover how self-regulation can co-exist with regulated products and services
- Hear case studies from other advertising and marketing channels
- Learn about the next steps the sector can take to promote self-regulation
Jonathan L. Pompan, Partner, Venable LLP
Sandhya P. Brown, Assistant Director, Division of Financial Practices, Federal Trade Commission
C. Lee Peeler, President & CEO, Advertising Self-Regulatory Council and EVP, National Advertising, Council of Better Business Bureaus