August 26, 2015 - 1:30 PM - 2:10 PM EST

"Navigating a Path to Self-Regulation: Strategies to Bring to Lead Generation" at LeadsCon New York

This event has already occurred.
New York Hilton
1335 Avenue of the Americas
New York, NY 10019

Government enforcement and regulation by the Consumer Financial Protection Bureau, Federal Trade Commission (FTC) and state Attorneys General is on the rise. Self-regulation by the industry may make it easier for buyers and sellers of inquiry based advertising to do business. This session will explore ways to develop a self-regulatory structure that works across sectors and, for buyers and sellers of leads of all sizes, and takes into account the evolving legal and regulatory landscape.

Key Takeaways:

  • Learn the latest on policy and enforcement efforts directly from FTC staff
  • Discover how self-regulation can co-exist with regulated products and services
  • Hear case studies from other advertising and marketing channels
  • Learn about the next steps the sector can take to promote self-regulation

Speakers:
Jonathan L. Pompan, Partner, Venable LLP
Sandhya P. Brown, Assistant Director, Division of Financial Practices, Federal Trade Commission
C. Lee Peeler, President & CEO, Advertising Self-Regulatory Council and EVP, National Advertising, Council of Better Business Bureaus

A recording of the presentation can be found here.  Please visit the LeadsCon webpage for additional information.