Gift cards and loyalty programs are increasingly popular as a way to get customers in the door—whether that door is physical or virtual. The area is heavily regulated under both federal and state law, and closely watched by an active consumer class action bar. Marketers offering gift cards, coupons and loyalty programs must stay up-to-date on the complex web of consumer protection statutes and regulations, abandoned property laws, banking and tax laws, and privacy provisions that regulate the use of such cards. This session covers the landscape and the newest developments in this complex and specialized area.
Melissa Landau Steinman, Partner, Venable LLP
Visit the BAA's 37th Annual Marketing Law Conference webpage for more information.