April 18, 2016 - 9:15 AM - 10:30 AM PST

"Building a Robust Compliance Program for Testimonials, Endorsements and Native Advertising" at the BAA/Microsoft Conference

This event has already occurred.
Redmond, WA
Melissa SteinmanAmy Mudge and Randy Shaheen discussed best practices on developing effective compliance programs for native advertising and influencer campaigns based on their work with agency and brand clients, including their experience helping one of their agency clients respond to the FTC Machinima inquiry regarding Testimonial & Endorsements.