The Digital Advertising Alliance and its Principles have global impact – now in 35 nations and 26 languages. Meanwhile, 33 nations in Europe have implemented Mobile Principles, amid pending data questions in “Privacy Shield” for European-U.S. data flows, and a new Global Data Protection Regulation (GDPR) – both of which may have profound implications for interest-based advertising, and how online (and other) data are handled for marketing/advertising purposes. Canada, too, has unique data concerns in its DAA programme implementation. Pay close attention to the front of the aisle, we’re about to take-off on a 2016 flight to a global data center – where companies tap responsible data use and DAA plug-and-play resources while offering consumers both control and confidence.
Moderator:
Peter Kosmala, Senior Vice President, Government Affairs, 4A’s
Speakers:
Kelly DeMarchis, Counsel, Venable LLP
Mathilde Fiquet, Vice Chair, European Interactive Digital Advertising Alliance, and EU Affairs Manager, The Federation of European Direct and Interactive Marketing
Julie Ford, Executive Director, Digital Advertising Alliance of Canada
Vivek Narayanadas, Senior Counsel, Privacy & Data Security, Rubicon Project