The panel discusses the Coalition for Better Ads, an industry-wide effort to improve the consumer experience with digital advertising. The Coalition leverages consumer insights and cross-industry expertise to develop and deploy new standards and best practices for online ads, with the goal of creating an advertising experience in which consumer incentives to use ad blocking technologies are diminished. The panel goes into detail about the Coalition's approach to the development of cross-industry practices as well as anticipated research findings that will help improve the consumer ad experience.
Moderators:
Chuck Curran, Partner, Venable LLP
Tara Potashnik, Counsel, Venable LLP
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