June 12 - 15, 2017

2017 Digital Advertising Alliance Summit

This event has already occurred.
Lansdowne Resort and Spa
Woodridge Pkwy
Leesburg, VA

Venable's eCommerce, Privacy, and Data Security Group attended the 2017 Digital Advertising Alliance Summit. Venable privacy attorneys spoke on various panels covering key policy topics in online advertising such as cybersecurity, cross-device regulation, interest-based advertising regulation, advertising in the world of self-driving vehicles, and applications of the General Data Protection Regulation.

Ensuring Effective Self-Regulation in the Cross-Device Crossword
Tuesday, June 13 | 9:00 a.m. – 9:45 a.m.

Cross-device advertising and marketing presents great opportunities -- along with its own set of compliance responsibilities. Brands are seeking to engage with customers across devices in ways that meet consumer expectations for seamless service, relevance and accountability. The DAA self-regulatory program enables the interest-based advertising (IBA) ecosystem to meet these demands and expectations -- while providing clear privacy "rules of the road" for the cross-device data collection supply chain. Understand these responsibilities, new industry tools and compliance requirements for solving the cross-device crossword.
(Presented by Data & Marketing Association)


  • Xenia "Senny" Boone, J.D., Senior Vice President, Corporate & Social Responsibility, Data & Marketing Association
  • Ryan Mehm, Staff Attorney, Division of Privacy and Identity Protection, Federal Trade Commission
  • Michael Signorelli, Partner, Venable LLP

Policy Update: GDPR Imperatives, Just the Facts
Tuesday, June 13 | 10:05 a.m. – 11:50 a.m.

With less than one year to go, global enterprises are preparing for the General Data Protection Regulation (GDPR) taking effect in Europe, and having worldwide implications. In this session, legal experts discuss the latest in promulgation and prevailing interpretations -- and how European Union policy may influence data flows everywhere.


  • Mathilde Fiquet, Vice Chair, European Interactive Digital Advertising Alliance, and EU Affairs Manager, The Federation of European Direct and Interactive Marketing
  • Shannon Yavorsky, Partner, Venable LLP
  • Matthias Matthiesen, Senior Manager, Privacy & Public Policy, IAB Europe

What is 'Reasonable' Security in a Digital World – A Conversation on Cybersecurity
Tuesday, June 13 | 11:35 a.m. – 12:20 p.m.

Criminal hacking. Corporate espionage. Leaks on insider information. Fraud. Data breaches, marketing data and otherwise. How can business organizations best understand risks and develop risk management strategies to minimize the threats? We look at implementing a Cybersecurity Framework and other planning tools to help identify, minimize and manage risk.


  • Ari Schwartz, Managing Director of Cybersecurity Services, Venable LLP
  • Steve Kelly, Unit Chief, International Cyber Crime Coordination Cell (IC4), Cyber Division, Federal Bureau of Investigation

Third-Party Trifecta – Relevance, Transparency & Trust
Tuesday, June 13 | 12:55 p.m. – 1:35 p.m.

Self-regulation for interest-based advertising (IBA) is only effective when it keeps pace with changing technologies in ad tech, mar tech and consumer usage. Third parties add tremendous value to the IBA supply chain -- and are often the source of innovations. With such advancements also comes great responsibility to bring transparency and choice to the consumer-brand engagement equation. Understand industry self-regulatory expectations for third parties (and first parties) as innovations happen -- and how industry self-regulatory codes and choice tools have helped set the stage for responsible use.
(Presented in cooperation with Network Advertising Initiative)


  • Leigh Freund, President & Chief Executive Officer, Network Advertising Initiative (NAI)
  • Jason Bier, General Counsel and Chief Privacy Officer, Engine Media Group
  • Charles D. Curran, Partner, Venable LLP

Welcome to DAA Summit 2017: Furthering Consumer Trust Through Dynamic Self-Regulation
Wednesday, June 14 | 8:00 a.m. – 8:10 a.m.


  • Stu Ingis, Chairman, Venable LLP and General Counsel, Digital Advertising Alliance
  • Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance

The One-Ton Cookie: The Intersection of Self-Driving Vehicles and Relevance
Wednesday, June 14 | 9:03 a.m. – 9:46 a.m.

Self driving is not only transformational for the transportation industry, but it will transform how brands and consumers communicate and engage safely in the drive toward convenience and relevance. This session will discuss the mechanisms and implications of responsible data collection and use with regard to vehicle automation.



  • Rebecca Lindland, Senior Director of Commercial Insights, Kelley Blue Book
  • Peder Magee, Senior Attorney for Privacy and Identity Protection, Federal Trade Commission

Accountability Round-Up: 10 Lessons in 30 Minutes
Wednesday, June 14 | 11:00 a.m. – 11:30 a.m.

Yesterday, DAA hosted its first Digital Advertising Accountability Workshop, with the advice of the Council of Better Business Bureaus' (CBBB) Advertising Self-Regulatory Council, the Data & Marketing Association (DMA), Network Advertising Initiative and Interactive Advertising Bureau. Today, representative from two of our Accountability Partners -- CBBB and DMA -- offer some quick lessons from six years of DAA Principles enforcement -- with a first look at what partners are looking for in cross-device and DAA Principles adherence.



  • Xenia "Senny" Boone, J.D., Senior Vice President, Corporate & Social Responsibility, Data & Marketing Association
  • Genie Barton, President, BBB Institute for Marketplace Trust, Inc., and Vice President and Director, Online Interest-Based Advertising Accountability Program and Mobile Marketing Initiatives, Advertising Self-Regulatory Council, Council of Better Business Bureaus
  • Leigh Freund, President & Chief Executive Officer, Network Advertising Initiative

Policymaker Perspective 1: A Conversation with the Honorable Cory Booker, U.S. Senator
Wednesday, June 14 | 11:32 a.m. – 12:25 p.m.


  • The Honorable Cory Booker, U.S. Senator
  • Stu Ingis, Chairman, Venable LLP and General Counsel, Digital Advertising Alliance

Visit the Digital Advertising Alliance Summit 2017 for more information.