March 14, 2018 - 4:15 PM EST

2018 ANA Advertising Law & Public Policy Conference

This event has already occurred.
ANA Conference – DC

Tailored digital and mobile advertising is commanding more brand investment and consumer engagement than ever – but not without concern and controversy. Consumer skepticism, brand safety, advertising & tech innovations, data governance, global restrictions, transparency and control, device recognition, among other topics, provide a plethora of challenges. Hear from the "enforcers" – industry and self-regulation representatives on what's transpiring, on how they're monitoring and responding to marketplace practices in 2018, and "take-aways" to keep the advertising supply chain on the right side of regulation, and consumers:

  • Understand current enforcement priorities from various government and self-regulatory authorities as they pertain to responsible data collection and use, and digital, video, mobile and cross-device advertising.
  • Hear which current advertising innovations and marketplace practices are driving keen interest and attention from marketplace monitors.
  • Understand the role that transparency and control continue to play in bolstering brand safety and consumer trust.

Speakers:
Maneesha Mithal, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission
Genie Barton, President, BBB Institute for Marketplace Trust, Inc., and Vice President and Director, Online Interest-Based Advertising Accountability and Mobile Marketing Initiatives, Advertising Self-Regulatory Council, Council of Better Business
Michael A. Signorelli, Counsel, Digital Advertising Alliance (DAA), and Partner, Venable LLP