Tailored digital and mobile advertising is commanding more brand investment and consumer engagement than ever – but not without concern and controversy. Consumer skepticism, brand safety, advertising & tech innovations, data governance, global restrictions, transparency and control, device recognition, among other topics, provide a plethora of challenges. Hear from the "enforcers" – industry and self-regulation representatives on what's transpiring, on how they're monitoring and responding to marketplace practices in 2018, and "take-aways" to keep the advertising supply chain on the right side of regulation, and consumers:
- Understand current enforcement priorities from various government and self-regulatory authorities as they pertain to responsible data collection and use, and digital, video, mobile and cross-device advertising.
- Hear which current advertising innovations and marketplace practices are driving keen interest and attention from marketplace monitors.
- Understand the role that transparency and control continue to play in bolstering brand safety and consumer trust.
Maneesha Mithal, Associate Director, Division of Privacy and Identity Protection, Federal Trade Commission
Genie Barton, President, BBB Institute for Marketplace Trust, Inc., and Vice President and Director, Online Interest-Based Advertising Accountability and Mobile Marketing Initiatives, Advertising Self-Regulatory Council, Council of Better Business
Michael A. Signorelli, Counsel, Digital Advertising Alliance (DAA), and Partner, Venable LLP