May 01, 2018 - 11:00 AM - 11:45 AM PST

"NAD from the Inside Out: A Roundtable Primer" at NAD/CARU West Coast 2018

This event has already occurred.
55 Cyril Magnin Street
San Francisco, CA 94102

This panel will discuss recurring but always vexing issues in claim construction and substantiation: puffery, how far humor will get you, demonstrations, line vs. single-product claims, superiority vs. parity, objective performance vs. subjective preference claims and more. We will give you NAD's bottom line rules plus provide short practical tips for getting it right, right out of the gate.

Speakers: 
Amy R. Mudge – Venable LLP
Terri J. Seligman – Frankfurt Kurnit Klein & Selz PC
Martin S. Zwerling – NAD

Visit the conference page for more information about this event.