Michael Signorelli attended the Digital Advertising Alliance's 2018 Annual Summit where he discussed new transparency and accountability standards for political advertising.
How do we bring transparency to political advertising? Introducing "AboutPoliticalAds.org" and the "PoliticalAd Icon," where we take example from the Digital Advertising Alliance (DAA) Principles to bring Transparency and Accountability to political speech. Transparency wherever Express Advocacy ads happen online. We also explore independent accountability in the delivery supply chain behind paid political content. Together, we can provide a new self-regulatory framework for digital political advertising.
Moderator:
Dick O'Brien, Executive Vice President of Government Relations, 4A's
Speakers:
Mark Jablonowski, Managing Partner and Chief Technology Officer, DSPolitical, LLC
Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
Brad Weltman, Vice President, Public Policy, IAB - Interactive Advertising Bureau