January 23, 2019

Digital Advertising Alliance

Digital Advertising Alliance (DAA) Briefing on the Application of Transparency and Accountability to Digital Political Advertising

This event has already occurred.

On January 23, 2019, Mike Signorelli spoke at the Digital Advertising Alliance (DAA) Briefing on the Application of Transparency and Accountability to Digital Political Advertising.

The DAA has launched an industry-wide initiative to increase transparency and accountability around digital political ads, including new guidance for political advertisers and a "PoliticalAd" icon that will link to additional information on such ads. Mike Signorelli and Lou Mastria briefed a group of international advertising trade associations on the DAA's new program.

Speakers

  • Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
  • Moderator and Introductions: Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance