On February 7, 2019, Mike Signorelli also spoke at a Digital Advertising Alliance event on "How DAA Principles Help Keep Ads & Apps on High Ground."
Recent enforcement actions by regulators and self-regulators, as well as high-profile media attention and lawsuits, highlight the soundness of DAA Principles adherence, particularly regarding apps, location data collection, and other data collection pertinent to interest-based advertising. The need for transparency -- and control -- is paramount, regardless of the jurisdiction. This 60-minute overview covered DAA's Mobile Guidance, among other aspects of DAA Principles compliance, and rules and guidance for consumer engagement online.
- Jon Brescia, Director, Adjudications and Technology, Advertising Self-Regulatory Council and Council of Better Business Bureaus
- Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
- Chris Yamaoka, General Counsel & Chief Privacy Officer, GroundTruth
- Moderator and Introductions: Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance