February 07, 2019

Digital Advertising Alliance

How DAA Principles Help Keep Ads & Apps on High Ground

This event has already occurred.

On February 7, 2019, Mike Signorelli also spoke at a Digital Advertising Alliance event on "How DAA Principles Help Keep Ads & Apps on High Ground."

Recent enforcement actions by regulators and self-regulators, as well as high-profile media attention and lawsuits, highlight the soundness of DAA Principles adherence, particularly regarding apps, location data collection, and other data collection pertinent to interest-based advertising. The need for transparency -- and control -- is paramount, regardless of the jurisdiction. This 60-minute overview covered DAA's Mobile Guidance, among other aspects of DAA Principles compliance, and rules and guidance for consumer engagement online.


  • Jon Brescia, Director, Adjudications and Technology, Advertising Self-Regulatory Council and Council of Better Business Bureaus
  • Michael A. Signorelli, Partner, Venable LLP, and Counsel, Digital Advertising Alliance
  • Chris Yamaoka, General Counsel & Chief Privacy Officer, GroundTruth
  • Moderator and Introductions: Lou Mastria, CIPP, CISSP, Executive Director, Digital Advertising Alliance