The CCPA Regs: What You Need to Know

On February 7, the California Attorney General released revised regulations regarding how the California Consumer Privacy Act (CCPA) will be interpreted and enforced. While a few of the suggestions made by ANA and the business community were incorporated, the regulations still contain provisions that would negatively impact both consumers and business. These include imprecise wording regarding when information can be “reasonably linked” or when collection notices are “reasonably accessible” to persons with disabilities, mandated browsers signal provisions regarding opt-out, and continuing confusion about the impact on loyalty programs. Venable LLP's Rob Hartwell and Tara Sugiyama Potashnik will provide a summary of what advertisers and marketers need to know as we head towards final implementation.