Rob Hartwell

Hartwell Robert

Rob Hartwell represents clients on international and domestic legal and policy matters related to ecommerce, privacy, and cybersecurity. Rob develops data sharing and product development programs, and advises on the drafting of data use policies, compliance and training programs, and digital marketing. He counsels clients on consumer privacy matters before federal and state agencies, including the Federal Trade Commission (FTC), the Federal Communications Commission (FCC), the Department of Commerce, state attorneys general, and various other state agencies and legislatures.

Rob is actively involved in consumer privacy policy discussions for corporate and trade association clients. He has assisted with the development of self-regulatory programs for the advertising industry on Internet, advertising, consumer products and services, media, and privacy issues. Rob also advises corporate and trade association clients on digital advertising self-regulatory codes and programs, including the Digital Advertising Alliance (DAA) Principles and the Network Advertising Initiative (NAI) Code of Conduct.

On behalf of advertising and media industry trade associations, Rob prepares comments in response to federal and state legislative and rulemaking proceedings. His representation of clients before federal and state regulatory agencies also includes advocacy in administrative investigations. He advocates for clients on state and federal regulatory statutes and proposed congressional legislation. His work encompasses privacy, consumer protection, advertising, and healthcare regulations on a state, federal, and international level, including:

  • The California Consumer Privacy Act (CCPA)
  • The Cable Act
  • The Children's Online Privacy Protection Act (COPPA)
  • The Communications Act
  • The Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM)
  • The Digital Advertising Alliance's Self-Regulatory Principles
  • The EU's General Data Protection Regulation (GDPR)
  • The Health Insurance Portability and Accountability Act (HIPAA)
  • The Health Information Technology for Economic and Clinical Health Act (HITECH)
  • The Restore Online Shoppers' Confidence Act (ROSCA)
  • The Video Privacy Protection Act (VPPA)
  • The EU-U.S. and Swiss Privacy Shield
  • The Network Advertising Initiative’s Code of Conduct


Government Experience

  • Intern, Federal Energy Regulatory Commission, Department of Energy




  • J.D. cum laude University of Michigan Law School 2013
    • Contributing Editor, Michigan Telecommunications and Technology Law Review
  • M.S.I. Information Policy University of Michigan School of Information 2013
    • Member, Phi Kappa Phi National Honors Society
  • B.A. University of Michigan 2008

Bar Admissions

  • Maryland
  • District of Columbia