Connected Future: Partnership for Responsible Addressable Media

Mike Signorelli, a partner in Venable’s eCommerce, Privacy, and Cybersecurity Group, spoke on  the Partnership for Responsible Addressable Media (PRAM) at Lotame’s Connected Future event.  He provided an in-depth introduction to PRAM, a collaborative effort of leading advertising trade associations and companies.  He discussed PRAM’s goals and how it’s moving the industry toward a fairer, more responsible advertising ecosystem.