Thursday, June 23, 2022 - 2:00 PM - 3:00 PM ET

Venable LLP

Evolving Trends in Cause-Related Marketing: Keeping Your Company in Compliance

This event has already occurred.

Effectively marketing your company’s charitable giving efforts requires not only the application of creative advertising principles, but an underlying familiarity with applicable responsibilities under federal, state, and even local laws. From sweepstakes and contests, to commercial coventurers’ charitable sales promotions, customer donation programs, and more, various legal requirements will affect how your company structures its next giving campaign, what you say to the public about it, and where you trigger regulatory obligations as a result.

In this program, Melissa Steinman and Cristina Vessels, whose practices focus on the related areas of prize promotions, corporate giving, and charitable marketing campaigns, will explain this constantly evolving area of law so that when your company considers its strategic relationships with nonprofits, you will be well equipped to navigate this highly regulated space quickly, efficiently, and effectively.


Melissa Steinman, Partner, Venable LLP

Cristina Vessels, Associate, Venable LLP