July 20, 2022 - 12:30 PM - 1:30 PM ET


Maximize Your Nonprofit’s Profile and Fundraising Efficiency: Making the Most of Cause-Related Marketing Collaborations with Donor Brands

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Federal agencies, state charity regulators, and independent groups are not only closely monitoring developments in cause-related marketing, but are responding with new regulatory frameworks and best practices to address hybrid fundraising activities. At the same time, nonprofits strive to maximize their fundraising efficacy and visibility in the face of cutting-edge fundraising proposals from their corporate sponsors. Join us for this virtual webinar to learn more about the legal boundaries and practical considerations related to charitable sweepstakes, customer donation programs, CCV campaigns, online giving platforms, raffles, auctions, and more charitable fundraising efforts so that your nonprofit can maximize the benefit of corporate giving while protecting its reputation, tax-exempt status, and legally compliant standing.

Melissa Landau Steinman, Partner, Venable LLP

Cristina I. Vessels Associate, Venable LLP