Melissa Steinman focuses on advertising and marketing, including litigation, antitrust, trade regulation, and consumer protections. Melissa is particularly knowledgeable about the technology, retail, media, gaming, and hospitality industries. She also actively represents clients in government investigations and defends clients in class action cases. Melissa also assists nonprofit organizations and others with charitable promotions and commercial co-ventures. She represents celebrities, producers, and notable businesses, and trade associations involved in consumer products and services, media, Internet gaming, gambling, software, technology, and telecommunications.
Melissa works closely with clients to review their advertising and marketing materials, and vet their pricing and sales claims. She advises on product safety issues – devising product warranties and providing guidance on mitigating potential product safety issues. Melissa has managed Lanham Act and complex advertising and marketing litigation, as lead counsel before U.S. federal and state courts.
Melissa has also developed an extensive promotions and online gaming practice. She counsels clients on gift card, rebate, "free" gift, and loyalty programs. She combines her understanding of prize promotions law, digital media regulations, and U.S. regulations in advising on social media promotions and user-generated content.
Melissa assists industry trade groups in creating their own industry-specific rules. She has drafted antitrust policies and standards, certification programs, codes of ethics, and other self-regulatory programs and policies. Her practice encompasses antitrust issues related to minimum advertised price and resale price maintenance, price discrimination, and other issues relevant to product purchases and sales.