Melissa Steinman focuses on advertising and marketing, promotions, consumer protection, antitrust, trade regulation, and consumer product safety. In addition to counseling and compliance, she also actively represents clients in government investigations and defends clients against class actions. Melissa represents a broad array of clients, including consumer products and hospitality brands, media and tech companies, retailers, gaming and software companies, start-ups, celebrities, producers, charities, and trade associations. She is particularly well known for her deep knowledge of promotions law, including sweepstakes, contests, gift cards, loyalty programs, and charitable promotions, and she speaks and writes frequently on the topic in the United States and internationally.
Melissa works closely with clients to review their advertising and marketing materials, and vet their pricing and sales claims. She advises on product safety issues – devising product warranties and providing guidance on mitigating potential product safety issues. Melissa has managed Lanham Act and complex advertising and marketing litigation, as lead counsel before U.S. federal and state courts.
Melissa has also developed an extensive promotions and online gaming practice. She counsels clients on gift card, rebate, "free" gift, and loyalty programs. She combines her understanding of prize promotions law, digital media regulations, and U.S. regulations in advising on social media promotions and user-generated content.
Melissa assists industry trade groups in creating their own industry-specific rules. She has drafted antitrust policies and standards, certification programs, codes of ethics, and other self-regulatory programs and policies. Her practice encompasses antitrust issues related to minimum advertised price and resale price maintenance, price discrimination, and other issues relevant to product purchases and sales.