On June 20, 2024, Melissa Steinman was featured on the Marketing Horizons podcast, where she discussed rapidly evolving regulations in the marketing industry. The following is an excerpt:
It is complicated topic. I think one of the reasons why is because we’ve had such an explosion of the places that we market today. So, it used to be that you thought about marketing, and you thought well there is broadcast and then there’s mail, but it was a fairly rooted world when we were talking about marketing.
But now, of course there’s online, we’ve got the internet, we’ve got social media, we’ve got the wonderful world of the metaverse… There is AI and we’re all learning what we can do with AI, and there are regulations. And so, there’s regulations on different areas on top of that. So, each time you’re working with a different marketing campaign, you need to think about where you are going to be using this campaign.
Click here to access the segment.