December 08, 2022 - 2:00 PM - 3:00 PM ET

Venable

Tactics of False Advertising Defense: A Practical Guide on Approaching Various Disputes in False Advertising

There are several ways a false advertising problem can arise. As in-house counsel, you might receive a potentially problematic proposal from your marketing department for a new advertising campaign. As a business owner, perhaps you get a nasty letter accusing you of misrepresentations in your newest web ad. As a CEO, you could receive a lawsuit from a major competitor of one of your brands, or worse, an inquiry from the FTC. All these problems have different approaches, and often different creative solutions.

Please join us as Venable partner Roger Colaizzi and associate William Lawrence provide guidance on how to defend against a diverse array of potential issues in false advertising cases.