There are several ways a false advertising problem can arise. As in-house counsel, you might receive a potentially problematic proposal from your marketing department for a new advertising campaign. As a business owner, perhaps you get a nasty letter accusing you of misrepresentations in your newest web ad. As a CEO, you could receive a lawsuit from a major competitor of one of your brands, or worse, an inquiry from the FTC. All these problems have different approaches, and often different creative solutions.