With a global market size projected to reach nearly $70 billion by 2029, brands have been investing more than ever in influencer marketing. Despite this prolific growth, navigating the regulations surrounding influencer campaigns, including the recent FTC guidance, can come with its set of challenges. Join Melissa Landau Steinman and Jennifer Malloy of Venable’s Advertising and Marketing Group for an engaging program in which they discuss the most pressing legal and business issues related to influencer contracts and user-generated content. The session will also offer real-world insights and address practical considerations for how brands can successfully collaborate with social media influencers to create authentic, relevant content while remaining compliant.
Melissa Landau Steinman, Partner, Venable LLP
Jennifer Malloy, Counsel, Venable LLP