There are several fora in which to challenge a competitor's advertising and marketing claims, including the National Advertising Division of the Better Business Bureaus (NAD) and petitions to the Federal Trade Commission. However, the one with the most "bite" is a Lanham Act action filed in federal court, not the least reasons being the prospect of recovering the competitor's profits, actual damages, and attorneys' fees, and the entry of an injunction enforceable through contempt proceedings before the court.
Join Venable Lanham Act litigators Roger Colaizzi and William Lawrence for an interactive discussion on how to defend against these actions and other potential issues that arise in false advertising cases.
Speakers
Roger Colaizzi, Partner, Venable LLP
William Lawrence, Associate, Venable LLP