Using a series of hypothetical fact patterns and live polling, this presentation will actively engage participants in a lively and collaborative group exercise, intended to uncover the practical, real-world legal challenges surrounding e-commerce. Possible discussions will include:
- Legal and licensing considerations for online sales
- Marketing dos and don’ts
- Social media pitfalls and compliance risks
- Partnerships, claims, and the role of the “influencer”
- Review of best practices
- Third-party roadblocks - best practices for avoiding counterfeit- and contamination-related issues
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