Venable partner and Advertising and Marketing Group chair Len Gordon will present “It’s Not Easy Being Green: The Do’s and Don’ts of Green Advertising,” at the 2023 ACC Annual Meeting, to be hosted by the Association of Corporate Counsel on October 23, 2023.
A well-thought-out green advertising campaign can be very successful, but green claims are under legal scrutiny. Competitors, non-governmental organizations, and regulators across the globe are regularly checking green, eco, carbon, and sustainability-related claims on the market. Explore how an international green advertising campaign can be successful and compliant across borders, discuss claims that should be avoided, and examine the upcoming Green Advertising Directives of the EU, which will completely change the landscape of sustainability advertising.
For more information and to register, please click here.