Venable counsel Rob Hartwell moderated “Connected Devices: Advancing from Conundrum to Controls” at the 2023 ANA Masters of Advertising Law Conference on November 15, 2023.
With the complexity of tech partners involved in bringing ad-financed content to a bevy of consumer- and business-connected devices, there is no shortage of stakeholders to guide toward effective data stewardship, including how we communicate transparency and extend and respond to control signals. Presenters examined the industry conundrum of real-time, on-demand privacy notice and control in CTV and connected devices and opportunities to build trust with consumers. Leading stakeholders weighed in on pathways to enlightenment, across the many routes of data flows, to find our way to better user privacy experiences.
The breakout session fostered conversation and education on best practices for application of the DAA self-regulatory principles of transparency and control to connected devices.
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